捕鱼游戏玩法

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          • NINHAO,HUANYINGFANGWENSHANGHAIJUSOUXINXIJISHUYOUXIANGONGSIGUANFANGWANGZHAN!

            趣头条95%以上的收入来自效果广告,新业务“米读”驶向五环内

            时间:2019-03-13 12:09:05 点击:次

            报告显示,趣头条第四财季净营收13.27亿元,较去年同期2.52亿元增长426.1%。不过其第四财季净亏损3.98亿元,相比之下上年同期净亏损5460万元,这意味着净亏损同比扩大;基于非美国通用会计准则,净亏损为人民币3.67亿元,而上年同期基于非美国通用会计准则的净亏损为人民币5240万元。

            2018年实现营收30.22亿元人民币,同比增长484.5%。趣头条捕鱼游戏玩法2018财年净亏损为19.458亿元(合2.83亿美元),而2017财年的净亏损为9480万元;非美国通用会计准则(Non-GAAP)的净亏损为9.942亿元(合1.446亿美元),而非美国通用会计准则(Non-GAAP)的2017财年净亏损为9140万元。

            YONGHUSHUJUFANGMIAN,DISIJIDUPINGJUNYUEHUOYUEYONGHU9380WAN,TONGBIZENGZHANG286.0%;2018NIANJINGZENG6950WAN,PINGJUNRIHUOYUEYONGHUDADAO3090WAN,TONGBIZENGZHANG224.2%%,RIRENJUNSHIYONGSHIZHANGTONGBIZENGZHANG96.3%ZHI63FENZHONG。

            财报发布后,趣头条创始人兼董事长谭思亮、首席财务官王静波、首席战略官陈昱丞等高管出席了随后举行的分析师电话捕鱼游戏玩法会议,解读财报要点并回答分析师提问。

            在电话会议中,趣头条创始人兼董事长谭思亮表示:到2018年底,我们的用户每天在趣头条和米读小说上的时间约为4000万小时,约占中国用户移动互联网总时间的1.3%-3%,我们的目标是到2019年底达到2.5%-3.0%。

            据悉,米读的成长速度已超越此前的趣头条,在几乎没有来自趣头条app导量,主要靠自身获客的情况下,在近半年时间内获取了4000万新增激活用户。其DAU突破200万用了154天,趣头条是180天,历经半年时间,米读的DAU已超过500万。

            米读小说是谭思亮在电话会议上特别提及的一块新业务。据其介绍,米读小说是公司移动网文新产品,2018年正式上线,采用了“免费+广告”的模式切入细分市场。

            ZHIDEZHUYIDESHI,CONGYONGHURENQUNSHANGKAN,MIDUYOUBIEYUQUTOUTIAO。QUTOUTIAOAppYOU70%DEYONGHULAIZISANXIANJIYIXIACHENGSHI,CIQIANTAMENHUOQUZIXUNDEZHUYAOFANGSHISHIDIANSHI。ERMIDUDECHENGSHIJIBIEYUNIANLINGFENBUDOUJIAOWEIJUNHENG,YIERXIANYONGHUHESANSIXIANYONGHUZHANBIJIBENCHIPING,QIENIANLINGCONG20SUIYIXIADAO50SUIYISHANGJUNYOUFENBU。

            捕鱼游戏玩法 QUTOUTIAOZAIQUNIANMOYECENGMINGQUEBIAOSHI,WEILAIJIANGSHIRUWUHUANNEI。ZHEIYEYIWEIZHE,TONGGUOXINYEWUMIDUXIAOSHUO,QUTOUTIAOYIJINGKAISHIXIANGWUHUANNEISHIRU。

            效果广告目前是趣头条95%以上的收入来源。关于下行经济周期是否会影响到广告收入,谭思亮认为在经济不太好的时候,广告主需要卖出更多的产品,其实严格意义上来说反而是对效果广告的依赖会加重。(钛媒体编辑赫婧整理)

            以下为分析师问答环节主要内容

            YUZHIXIANGGUANDEYIGEWENTI,ZAIGANGCAITIDAODEZHEIXIEXINJINRUZHEZHONG,HENDUOGONGSIZAIBANQUANFANGMIANDEYOUSHIQISHISHIFEICHANGMINGXIANDE,SUOYI,GONGSIZAIZHEIFANGMIANDASUANRUHESUOXIAOCHAJU?NIMENZAIWENXUEBANQUANFANGMIANDETOURUHUISHIZENYANGDE?

            捕鱼游戏玩法 HAIYOUYIGEXIAOWENTI,WOKANDAOGONGSIXIANZAIJICHUDEDIYIJIDUDEYEJIZHIYIN,SHOURUFANGMIANSHIDIYUXIANZAISHICHANGYUQIDA7GEBAIFENDIANDE,NEIMEZHEIZHONGJIANDECHAJUZHUYAOSHIZAINALI?

            TANSILIANG:GUANYUMIDUYEWUDEJINGZHENGGEJUDEWENTI,WOMENQUESHIKANDAO,ZAIGONGSICHUANGXINLEZHEIGEMOSHIZHIHOU,HUIYOUFEICHANGDUODEGENSUIZHEJINRUZHEIYIMOSHI。WOMENZIJIRENWEI,CHULESHANGYEMOSHIDECHUANGXINYIWAI,QISHIWOMENYOUJIGEFEICHANGXIANZHUDEYOUSHI。

            CONGQUTOUTIAOKAISHI,QISHIWOMENHENZAOJIUKAISHIJIANGHEXINYINQINGTILIANCHULAI,QUJIANSHEHAO。BIRUWOMENGANGGANGTIDAODEZENGZHANGYINQING,ZENGZHANGYINQINGNENGRANGWOMENYIZUIDIDECHENGBENFEICHANGKUAIDEQUHUOQUDALIANGDEYONGHU;BIRUWOMENDETUIJIANYINQING,TUIJIANYINQINGNENGRANGWOMENFEICHANGQINGCHUDIQUTUIJIAN,NENGRANGWOMENDELIUCUNLVXIANZHUDIHAOYUWOMENDEJINGZHENGDUISHOU。

            WOMENDESHANGYEHUAYINQING,KENDINGYESHIMUQIANSHICHANGSHANGDEJINGZHENGDUISHOULIMIANZUIQIANGDE,ERQIEYINGGAISHIYUANYUANCHAOGUOTAMEN。

            SUOYI,SHANGYEHUADENENGLIQISHINENGGOUBAOZHENGWOMENDEYONGHUDEJINGJIMOXINGSHIFEICHANGJIANKANGDE,ZHENGGEYINGSHOUCENGMIANHUIGENGYOUJICHU。TONGYANGDE,WOMENDEZUZHIYINQINGCENGMIAN,YINWEIWOMENDUIZENGZHANGFANGMIANDEJINGYAN,WOMENNENGGOUKUAISUDIZHAODAOYIXIEYOUXIUDERENCAI,QUZUOZHEIYANGDECHUANGXINYEWU。

            ZONGTILAIKAN,WOMENXIANZAIBUGUANSHICONGXIANSHIDEQINGKUANG,BIRUWOMENKANDAODESHUJU,BAOKUOLIUCUNLVSHUJUHEDAU(RIHUOYUEYONGHUSHU)SHUJU,WOMENDOUSHIYUANYUANYOUYUJINGZHENGDUISHOUDE,ZHEIYANGBAOCHIDIYIMINGWOMENRENWEIBUSHIYIGETEBIEDADEWENTI。

            CHULESHANGSHUJIGENENGLISHANGDEYOUSHIYIWAI,SHISHISHANG,DANGWOMENBAOCHIZHEIMEKUAIDEZENGSUHEYONGHUGUIMODEXIANFAYOUSHIDESHIHOU,TACHANSHENGDEGUIMOXIAOYINGYIJIWEIZUOZHEDAILAIDEGENGHAODESHOURU,ZAIJIASHANGWOMENCONGDISANJIDUKAISHIZHUNBEIZUODESHENGTAIHESHEQUHUADESHIQING,WOMENJUEDEGUIMOHEWANGLUOXIAOYINGDOUHUIZHUBUDIJIARU,RANGWOMENCHIXUDIBAOCHIJINGZHENGFANGMIANDEYOUSHI。

            DIERGEWENTI,NITIDAOWOMENZAIBANQUANCENGMIANXIANGDUIBIJIAORUOYIDIAN。WOMENQISHISHIZHEIMEKANDAIZHEIJIANSHIQINGDE:MUQIAN,SHISHISHANG,CHULEYUEWENHEZHANGYUEZHEIYANGQIANLIANGSANJIAPINGTAIZHIWAI,SUOYOUDEQITADEXIAOSHUOBANQUANFANG、XIAOSHUOPINGTAIGONGSIDOUZAIGENWOMENHEZUO,YINWEIWOMENDEYONGHUTILIANGQUESHIZENGZHANGDIFEICHANGKUAI。SUOYIWOMENQISHIZAINEIRONGHUOQUCENGMIANBINGBUSHITEBIEDADEYIGEWENTI。

            DANGRAN,CONGZHANGQIDEJIAODULAISHUO,CONGDISANJIDUKAISHI,WOMENKENDINGHUIQUANLIQUJIANSHEZIJIDENEIRONGSHENGTAI,WOMENZIJIDEYUQISHIZAIDISANJIDU,ZAIWANGWENDESHIZHANGFANGMIAN,WOMENHENYOUKENENGJIUYIJINGSHIDIYIMINGHUOZHESHIFEICHANGJIEJINDIYIMING。CONGZHEIGEJIAODULAIKAN,WOMENQUXIYINZUOZHEYINGGAILAISHUOHAISHIMANRONGYIDE,YINWEICONGZUOZHEDEJIAODULAISHUO,YONGYUANHAISHIZIJIDEYUEDUZHE、YONGHUZAINALI,JIUGENSUIDAONALI。DANGRAN,BAOKUOZUOZHEHUODEDEJINGJISHOUYIYEHUIYINWEIWOMENDETILIANGGENGDAERGENGJIAFENGHOU。SUOYI,WOMENJUEDENEIRONGFANGMIAN,DIYIWOMENXIANZAIBINGBUSHIYOUXIANZHUDELIESHI,DIERWOMENHUIYOUYIGEBIJIAOZHANGQIDEYOUSHI。

            GUANYUDIYIJIDUSHOURUYUQIBIJIAODIDEWENTI,QISHIDAJIAQUKANWOMEN2018NIANDIYIJIDUHEDIERJIDUDESHUJUJIUNENGMINGQUEKANCHULAI,DIYIJIDUYIZHISHIGUANGGAOXINGYECHUANTONGSHANGFEICHANGDANDEYIGEJIDU,WOMENZAI2018NIANDIERJIDUDESHOURUQISHIJIUSHIDIYIJIDUDELIANGBEI,ERQIE2018NIANDIYIJIDUDESHOURUYESHIDIYU2017NIANDISIJIDUDESHOURUDE。CONGZHEIGEJIAODULAISHUO,ZHEIQISHISHIZAIWOMENDEYUQIFANWEIZHINEI,WOMENXIANGXIN,GUOLEZHEIGEJIJIEXINGDECHUNJIEZHEIYIYINSU,YIJIQIQIANHOUYINGXIANGDESHIJIAN,WOMENSANYUEFENDEARPU(PINGJUNMEIYONGHUSHOURU)ZHIYIJINGYOUFEICHANGMINGXIANDEHUIDAN,SUOYI,ZHEIZAIWOMENLAIKANCHUNCUISHIYIGEJIJIEXINGYINSU,2018NIANWOMENZHENGGEDIYIJIDUDESHOURUZHIZHANDAOQUANNIANDE8%ZUOYOU,RUGUOWOMEIJICUODEHUA。

            RUIYINFENXISHI:WOYOULIANGGEWENTI,SHOUXIAN,NENGFOUBANGWOMENFENXIYIXIAMIDUYEWUDEDAU(RIHUOYUEYONGHUSHU)YIJIMEIGEDAUDECHENGBEN?2019NIANGONGSIDUIMIDUYONGHULIUCUNHEHUOQUDECHENGBENTOURUDAGAIHUISHIDUOSHAO?

            DIER,GONGSIMUQIANYOUMEIYOUKANDAOGUANGGAOSHOURUDEFANGHUAN?YOUMEIYOUWEIXIEDAOGONGSISHANGBANNIANSHOURUDEZENGZHANG?

            王静波:首先,我想澄清一下,与趣头条不同,米读没有用户互动成本(user engagement cost),而其用户获取成本和趣头条类似,第四季度全季度大约是每个用户6.5元人民币。鉴于该业务仍处在早期阶段,米读的ARPU值仍然在上升阶段,但是应该会很快追上趣头条的ARPU。米读的用户获取成本的回报周期,或者说ROI捕鱼游戏玩法(投资回报)周期,也与趣头条类似,回报周期大约是6到9个月。

            GUANYU2019NIAN,WOMENJIHUADALICUJINMIDUDEZENGZHANG,WOMENDEMUBIAOSHIJIANGMIDUBIANCHENGSHICHANGSHANGDELINGXIANZHE,SUOYI,WOMENHUIZAIYONGHUHUOQUFANGMIANDALITOURU,WOMENQUANNIANDEMUBIAOSHISHIXIAN1500WANDAO2000WANDEDAU。ZHANGQILAIKAN,JIANYUMIDUMEIYOUYONGHUHUDONGCHENGBEN,WOMENXIANGXINMIDUDEZHANGQILIRUNLVHUIXIANZHUGAOYUQUTOUTIAO。

            TANSILIANG:DIYIGEWENTI,WOSHAOWEIBUCHONGYIXIA,WOMENMUQIANDUIMIDUDEZENGZHANGMUBIAOSHIDAONIANDISHIXIAN2000WANDEDAU,ZHEIGEMUBIAOSHIJIANLIZAIWOMENMUQIANDELIUCUNLVDEJICHUSHANG,GENJUWOMENMUQIANKANDAODEJIXIANG,SUIZHEWOMENDEYONGHUYUELAIYUEDUO,SUIZHEWOMENDENEIRONGYEYUELAIYUEDUO,BAOKUOWOMENJIEXIALAIHUIZAIDISANJIDUTUICHUDEZUOZHEDEZHITONGSHENGTAI,WOMENXIANGXINMIDUDELIUCUNHUIDAFUGAISHAN,WOMENXIANGDUILEGUANDEGUANDIANQISHISHIDAONIANDIDEDAUHUIDAFUDUCHAOGUO2000WAN。

            第二个问题,关于宏观经济的影响,我们能看到的第一个是对广告业务的影响,品牌广告主确实会受到一些影响,特别是一些全球品牌的预算其实是有在降低的,但是,因为趣头条的品牌广告占比不到5%,所以对我们的影响会比较小。

            DUIYUXIAOGUOGUANGGAOZHU,YEJIUSHIWOMEN95%YISHANGDESHOURULAIYUAN,WOMENJIBENMEIYOUKANDAOTAMENYOUJIANSHAOGUANGGAOYUSUANDEJIXIANG,YINWEIZAIJINGJIBUTAIHAODESHIHOU,TAMENQISHISHIXUYAOMAICHUGENGDUODECHANPIN,QISHIYANGEYIYISHANGLAISHUOFANERSHIDUIXIAOGUOGUANGGAODEYILAIHUIJIAZHONG。

            CONGZHENGGEHONGGUANJINGJIDEJIAODULAIKAN,2019NIANDEHONGGUANJINGJIQUESHIYOUYIDINGDETIAOZHAN,DANSHIWOMENZUIJINYEKANDAOLEYIXIEJINGJIFANGMIANDEHAODEJIXIANG,BAOKUODUIXINYONGDEFANGSONG,BAOKUOZIBENSHICHANGDEZENGZHANGYIJIXIAOFEILINGYUDEZENGZHANG。CONGQUTOUTIAODEJIAODULAIKAN,WOMENJUEDECONGZHENGGEGUANGGAOSHICHANGLAIKAN,WOMENZHIZHAN0.5%DAO1%DESHICHANGFENE,ERQIEWOMENDEZENGZHANGSUDUFEICHANGKUAI,SUOYI,JISHIHONGGUANDAHUANJINGYOUYIXIEFANGHUAN,WOMENSHOUDAODEYINGXIANGYEHUIFEICHANGXIAO。WOMENDEMUBIAOSHIZAIDANGXIADEGUANGGAOSHICHANGLI,BAOCHIBURUOYUWOMENDISIJIDUDESHUIZHUN。

            除了广告,我们还在做另外的商业化的努力,包括向用户的前向收费,包括直播、游戏、电商等,我们都在做一些尝试,我们希望这些可以将我们的收入更加多元化,而且在未来可以显著增加公司的ARPU值。

            DEYIZHIYINXINGFENXISHI:DIYIGEWENTI,WOMENKANDAOGONGSIDEXINYONGHUHUOQUCHENGBENYUSHANGGEJIDUXIANGBIYOUSUOXIAJIANG,ZHUYAOYUANYINSHISHENME?WOMENYINGGAIRUHEKANDAI2019NIANDEQUSHI?

            捕鱼游戏玩法 DIER,WOKANDAOGONGSIYOUZAIJIANGDIYONGHUHUDONGCHENGBEN,NEIMEYONGHUHUDONGHUOZHEYONGHULIUCUNYOUYINWEIJIANGLIJIANGDIERFASHENGSHENMEBIANHUAMA?

            谭思亮:第一个问题,关于我们的获客成本的降低,我们在2018年做了一件很重要的工作,那就是优化我们的增长的引擎,这其中包括两个部分:第一个部分就是我们去建立了整套的数据和算法驱动的机制,从获客的源头开始,我们会把所有的数据去打通,然后实时去反馈,实时去调节,包括我们的广告素材和后续的登陆页(landing page)等一系列的流程,最后通过技术手段来优化我们的获客成本。

            ZHEIYIKUAIWOMENZAIDISIJIDUYIJINGKANDAOLEBUFENXIAOGUO,WOMENXIANGXINZAI2019NIANHUIKANDAOGENGJIAMINGXIANDEXIAOGUO。SUOYI,ZHENGTILAIKAN,WOMENDEHUOKECHENGBENDEXIAJIANGDEYIDABUFENJIUSHIZHEIGEYUANYIN。

            LINGWAIYIGEYUANYINSHI,CONGGONGSIZHENGGEDEHUOKETONGDAODEJIAODULAIKAN,WOMENWEILAISUOYOUDECHANPINDOUHUIYOUSANGEHEXINDEHUOKEFANGSHI:DIYISHIWOMENZUIZAODE“BINGDUQUDAO”,YEJIUSHITONGGUOSHEJIAOQUCHUANBOBINGDUSHIDELIEBIANDEFANGSHI;DIERGEFANGSHISHIWOMENGANGGANGTIDAODEGOUMAI,YEJIUSHILIULIANGGOUMAIDEMOSHI;DISAN,YINWEIWOMENZHENGGEDECHANYESHIYINEIRONGWEIZHUDAODE,SUOYIWOMENXIWANGWEILAISUIZHEWOMENDENEIRONGTIXIZAIBUDUANGAISHAN,XIWANGKEYITONGGUONEIRONGQUXIYINGENGDUODEZIRANYONGHU,HUODEFEIFUFEIDEZENGZHANG。ZHEISANFANGMIANZAIGUOQUDEDISIJIDUHEWEILAIDOUHUIYOUSUOZHANSHI,WOMENZHENGGEDEHUOKECHENGBENHUIYOUSUOJIANGDI。

            捕鱼游戏玩法 WANGJINGBO:DIERGEWENTI,WOMENZAIKONGZHIYONGHUHUDONGCHENGBENFANGMIANKANDAOLEFEICHANGJIJIDESHUJU,RUGUONIBADISIJIDUDESHUZIYUDISANJIDUXIANGBI,WOMENDEZHENGTIYONGHUHUDONGCHENGBENXIAJIANGLEDAYUE20%,QUTOUTIAOYEWUBENSHENDEXIAJIANGCHAOGUO10%,MUQIANWEIZHIWOMENHAIWEIKANDAOCHENGBENKONGZHIDUIYONGHULIUCUNHUOYONGHUHUDONGCHANSHENGXIANZHUDEYINGXIANG。

            DAOJINNIANDIYIJIDU,WOMENSHIJISHANGKANDAOYONGHUHUDONGCHENGBENYOULEJINYIBUDEXIAJIANG,ZHEIYESHIZAIMEIYOUDUIYONGHULIUCUNHUOYONGHUHUDONGCHANSHENGXIANZHUDEYINGXIANGDEQINGKUANGXIASHIXIANDE。

            WOJUEDEWOMENNENGZUODAOZHEIYIDIANDEYUANYINSHI,QUTOUTIAODE“ZHONGCHENGJIFEN”(loyalty points)ZHIDUZAIYONGHUZUICHULAIDAOWOMENPINGTAIDESHIHOUQIDAOLEFEICHANGZHONGYAODEZUOYONG,DANSHIYIDANTAMENXINGCHENGLEMEITIANSHIYONGWOMENDEYINGYONGDEXIGUAN,TAMENBIANDEDUIZHEIXIEJIFENHEHUIBAOBUZAINEIMEMINGAN,YINWEIBIJINGZHEIGEEDUSHIFEICHANGXIAODE,DUIYONGHULAISHUOCHANSHENGBULESHENMEJINQIANSHANGDEHUIBAO,ERQIEWOMENDUIZHEIGEJIFENZHIDUDEGAIBIANYEFEICHANGXIAOXIN,YONGHUBINGMEIYOUGANDAOTAIDADEBIANHUA。

            TANSILIANG:LINGWAIYIGEYUANYINYESHIYINWEIWOMENDENEIRONGHECHANPINZAIZHUBUYOUHUA,SUOYIQUESHIYONGHUGENGDUODEHUIBEIWOMENDENEIRONGSUOXIYIN,SUOYI,ZHEIYIKUAIWOMENBACHENGBENJIANGXIALAI,BUHUISHOUDAOTAIDADEYINGXIANG。

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